Why Irish Made is important to me.

Liwu Jewellery has been shortlisted for the Irish Made Awards in the Irish Country Magazine. I was honoured to be included and to gain recognition for making our jewellery in Ireland and for sourcing as much as we can in Ireland. I know, like myself, many of us are conscious of buying locally produced food … Continue reading Why Irish Made is important to me.

‘Networking is to business, what exercise is to health’

This week I was lucky to speak to a group in Wexford Library. It was a great night. I spoke about my experiences in launching my business and how it important it is to meet your customer face to face. For both myself and the attendees, it was an ideal opportunity to network and make … Continue reading ‘Networking is to business, what exercise is to health’

The British Attraction – the fading shine of proximity………

When an Irish business is looking at potential markets outside of Ireland, the most obvious choice will always be the UK. For Liwu Jewellery, the UK market has been a focus for the past year, with one brick and mortar store in London and three online UK based ecommerce stockists. I have attended ‘Meet the … Continue reading The British Attraction – the fading shine of proximity………

Meeting and understanding your customer in the Digital Age (as featured in The Guardian UK)

As published: https://www.theguardian.com/small-business-network/2017/may/02/run-craft-business-fair-craft-month-price-market If you’re a maker with ambitions to start selling it can seem easy to start an online business. You can get a website up and running within days. But you soon find that gathering sales is tough when your brand is unknown and competition is fierce.   You have to work on SEO, … Continue reading Meeting and understanding your customer in the Digital Age (as featured in The Guardian UK)

Intern Wanted!

Do you want play a big part in driving the sale and marketing of a jewellery brand? Do you want to gain experience in a start up? I am passionate about providing people with beautiful thought provoking gifts and hidden meaning pieces of jewellery. And I need someone to help me share my passion with … Continue reading Intern Wanted!