As the school holidays draw near, I already feel mum guilt going into overdrive. The kids will be home for about eight weeks. Eight weeks of no school or no routine has disaster written all over it – for me anyway. If you work, run your own business or even if you do stay at … Continue reading Ditching the Mom guilt this summer
When an Irish business is looking at potential markets outside of Ireland, the most obvious choice will always be the UK. For Liwu Jewellery, the UK market has been a focus for the past year, with one brick and mortar store in London and three online UK based ecommerce stockists. I have attended ‘Meet the … Continue reading The British Attraction – the fading shine of proximity………
Here is a letter I was asked by a newspaper to write when I explained my journey from accountant to jewellery designer. Its deeply personal but has led to this new personal blog. Dear Áine, I must say as I think about you, I am in admiration. At 18 years old you are very self-assured … Continue reading From Black to White to Grey – a personal account of how I got here.
As published: https://www.theguardian.com/small-business-network/2017/may/02/run-craft-business-fair-craft-month-price-market If you’re a maker with ambitions to start selling it can seem easy to start an online business. You can get a website up and running within days. But you soon find that gathering sales is tough when your brand is unknown and competition is fierce. You have to work on SEO, … Continue reading Meeting and understanding your customer in the Digital Age (as featured in The Guardian UK)